Onwards and upwards – Un paso adelante
Fictional campaign concept for Joma Sport.
There are times when inspiration must be sought elsewhere. This Joma Dribbling Indoor trainer was launched from Spain to explore the unknown above, and from the outer space it brought back the inspiring innovation that enabled Joma to be one step ahead for over a half century, pushing the sports industry forward >>> and keeping it real !!!​​​​​​​
A mix of various animation and post production techniques were used to make this short video. The 3d scanned trainer was optimized for this purpose.
Among more traditional animation techniques, the running celestial gases or colorful nebula that can be seen throughout the video was made in Processing and then captured and composed into video. This was possible with the aid of Memo Akten's brilliant MSAFluid which is an opensource library for solving and displaying real-time 2D fluid simulation based on Navier-Stokes equations.
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